For shopping centres, high streets and mixed-use schemes
Like having an analyst who knows everything about your asset.
Available instantly.
Footfall, turnover, reviews, sentiment, competitor intelligence, spend data. Ask anything about your asset and get an answer in seconds, not a dashboard.
The change makers we are proud to call customers and partners
Who it is for
Five people stand on the same street and see five different things
They are all deciding something about that street, and the evidence each of them can get hold of runs out in a different place. There is a page for each, on the decision and what actually answers it.
Analyze a whole area, not just one pin
Outline any catchment on the map. Placemaking collects every place inside it, then reads the area as a whole: which categories dominate, how they are distributed, and how people feel about the entire mix, not a single address.
- Every place in your area, collected for you.
- Category breakdown and distribution across the area.
- Sentiment aggregated from every review, area-wide.
What's the mix across this area?
Ask anything about your area
No dashboards to learn, no reports to dig through. Ask a question the way you'd ask a colleague. Placemaking pulls the data, runs the analysis, and answers.
- Track sentiment from every review in one place.
- Find local influencers ranked by real engagement.
- Benchmark against competitors nearby.
We're hosting a weekend food festival. Find me a local micro-influencer to promote it.
Here are 3 micro-influencers near Kingsgate Centre, ranked by local engagement:
Every review, read for you
Placemaking reads thousands of public reviews, for a single place or across every place in an area, and renders the sentiment: the overall score, the star spread, and the themes behind it. You get the verdict, not a wall of text.
- Sentiment scored from real reviews, not guessed.
- Every theme quantified, the good and the bad.
- The first thing to fix, surfaced for you.
What are shoppers saying about us?
Fix first: wait times at peak hours, raised in 18% of recent reviews.
See how you stack up
Line your venue up against the one next door, theme by theme. Placemaking turns both review sets into one side-by-side read, so you know exactly where you win and where to act.
- Compare your venue to any other nearby.
- Theme by theme, with the gap made clear.
- A plain verdict you can act on.
How do we compare to nearby?
Verdict: you lead on coffee and service. They win on value, worth a price review.
Gap Analysis
One area against the others you run
Pick up to three of your areas. Placemaking runs the same analysis on each, then reports only what genuinely differs.
Your area
412 locations · 18,234 reviews
Mayfair
2,714 locations · 9,021 reviews
Covent Garden
260 locations · 14,002 reviews
Gaps and opportunities
Ranked by size and evidence
- Food and drink is thinner here than in Mayfair24.0% of locations against 38.9%, a 14.9 point differenceLower here
- Customers write far more about this area1,306 reviews per 100 locations against 196, last 12 monthsHigher here
- Wait times come up more often hereIn 34% of written reviews against 12% in Covent GardenLower here
- Typical popularity is level across all three64.3 here, 68.2 and 66.0 alongside: inside the marginIn line
- Price positioning cannot be compared yetOnly 9% of locations here carry a listed priceToo thin to call
Sized fairly
Reviews per 100 locations, never raw counts, so a bigger area cannot win by being bigger.
Shared places named
The 347 places your area and Mayfair have in common count in both, and are never a gap.
Thin evidence says so
Without enough written reviews on both sides, the answer is “too thin to call”.
Figures as of August 2026.
How it works
From venue to answer in three steps.
Add your venue
Create an organization and point Placemaking at your mall or venue. Start self-serve in minutes, or book a guided first session and we set it up with you.
Ask a question
Chat in plain language: sentiment, visitors, competitors, trends. The assistant pulls the data and runs the analysis for you.
Act on the answer
Get a clear answer with the numbers behind it. Share the one-page result with your team and move.
Everything you need to know your place
Eight ways Placemaking turns scattered signals into decisions.
What shoppers are saying, and what to fix first
Every review across every source, turned into sentiment, themes, and a ranked list of what to act on.
Who actually visits, and what brings them back
Demographics, behavior, and loyalty patterns for the people really in your asset, not a panel.
What competitors are doing, before the trade press
See how rival centres perform, where they win, and where you can take their footfall.
The fastest-moving categories in your catchment
Category momentum tracked continuously, so you move before everyone else does.
Brand Watch
Monitor retail brands against your own KPIs: social momentum, store openings, funding events, and sentiment that starts to slip, flagged before they tell you.
Tenant fit analysis
Does this brand belong here? Score any prospective tenant against your catchment audience, category gaps, and pricing alignment, in a one-page result you can share with the landlord.
Influencer discovery
Looking for the right voice? Find local influencers ranked by relevance and real engagement.
One chatbot for all of it
Ask in plain language. Placemaking pulls the data, runs the analysis, and answers instantly.
Frequently asked questions
What is Workbench?
Workbench is an AI assistant that knows everything about your asset. Connect your footfall data, turnover, public reviews, competitor intelligence, spend patterns, and more, then ask questions in plain language and get answers, not dashboards. Think of it as an analyst who has read every data source about your property and is available instantly.
What can I actually ask it?
Leasing teams ask things like: which food and beverage brands are trending in our catchment but not yet in our mix? Marketing teams ask: how did my Christmas activation campaign perform? Asset managers ask: which of our tenants has the lowest sentiment score relative to its category average, and why? Ask it the way you would ask a colleague who had read every data source at once.
How is this different from other location intelligence providers?
Most providers give you footfall counts and demographic tables, which describe who is nearby. Workbench is built on what people say about the places that are already trading there, and it gives you the answer layer on top: it connects the sources, identifies what is driving a change, and tells you what to do about it. Different question, different product.
Who is it for?
Asset managers running a scheme, landlords and developers underwriting one, architects and master planners deciding a ground floor use mix, local authorities measuring high street health, and agencies briefing campaigns for a destination. There is a page for each of those at /benefits, covering the decision and the evidence behind it.
See Workbench on your asset
Sign up free and draw your own catchment area in minutes.